1. Introduction
Aura Health & Beauty ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website aurahealthbeauty.cz and use our services.
By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this policy, please do not use our website or services.
2. Information We Collect
We collect various types of information to provide and improve our services to you:
Personal Information
- Contact Information: Name, email address, phone number, mailing address
- Account Information: Username, password, preferences, and settings
- Payment Information: Billing address, payment method details (processed securely through third-party providers)
- Communication Data: Messages sent through our contact forms, customer service interactions
Automatically Collected Information
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on site, click patterns, referring websites
- Location Data: General geographic location based on IP address
3. How We Use Your Information
We use the collected information for the following purposes:
Service Provision
Process orders, provide customer support, and deliver our beauty and wellness services
Communication
Send order confirmations, service updates, and marketing communications (with consent)
Business Improvement
Analyze usage patterns, improve website functionality, and develop new services
Security & Legal
Protect against fraud, ensure website security, and comply with legal obligations
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
We work with trusted third-party service providers who assist us in operating our website, conducting business, or serving customers. These providers have access to personal information only to perform specific tasks on our behalf.
We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of others.
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information:
Encryption
SSL/TLS encryption for data transmission and storage
Access Control
Limited access to personal data on a need-to-know basis
Regular Updates
Continuous monitoring and security system updates
6. Your Rights and Choices
Under applicable data protection laws, you have the following rights:
| Right | Description | How to Exercise |
|---|---|---|
| Access | Request copies of your personal data | Contact us using the information below |
| Rectification | Correct inaccurate or incomplete data | Update your account or contact us |
| Erasure | Request deletion of your personal data | Contact us with your request |
| Portability | Receive your data in a structured format | Submit a written request |
| Objection | Object to processing of your data | Contact us to opt-out |
7. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience:
Essential Cookies
Required for basic website functionality, cannot be disabled
Analytics Cookies
Help us understand how visitors interact with our website
Marketing Cookies
Used to deliver personalized advertisements (with consent)
Preference Cookies
Remember your settings and preferences for future visits
You can manage your cookie preferences through your browser settings or our Cookie Policy page.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data during international transfers, including:
- Standard Contractual Clauses approved by relevant authorities
- Adequacy decisions from the European Commission
- Binding Corporate Rules for intra-group transfers
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:
Account Information
Retained while your account is active plus 3 years for legal compliance
Transaction Data
Retained for 7 years for tax and accounting purposes
Marketing Data
Retained until you unsubscribe or withdraw consent
Website Analytics
Retained for 26 months maximum
10. Children's Privacy
Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.
Parents and guardians who believe their child has provided personal information to us should contact us immediately using the information provided below.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the "Last updated" date at the top of this policy
- Providing additional notice for significant changes
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Aura Health & Beauty
T. G. Masaryka 155272 01 Kladno
Czech Republic
Business Hours
Monday - Friday: 09:00 - 18:00
Saturday - Sunday: Closed
We typically respond to privacy-related inquiries within 48 hours during business days.
Data Protection Officer: For specific privacy concerns, you may also contact our Data Protection Officer directly at [email protected]